35% higher utilization across 29 locations with smarter staffing

After 10 years at Espresso House, My knew how important accurate and accessible data was when she started as CEO at Squeeze in January 2023. Shortly after My got started, work on implementing Edda was initiated.

Edda has given My the opportunity to be "hands-on" in the development of each and every one of Squeeze's 29 locations. After implementing Edda's staffing optimization, Squeeze increased its utilization from 65% in 2022 to 75% in 2023.

From April 2024, Squeeze will transition to fully automated staffing, where AI does the entire job from creating an optimal staffing plan based on expected number of visitors to creating shift lists in Planday - time and money saved!

My's most important KPIs

• Number of treatments
• Utilization
• Membership development
• Average treatments per member
• Conversion from guest to member
• Customer satisfaction